The 6 best marketing grewal 4th edition 2019
Finding the best marketing grewal 4th edition suitable for your needs isnt easy. With hundreds of choices can distract you. Knowing whats bad and whats good can be something of a minefield. In this article, weve done the hard work for you.
Finding the best marketing grewal 4th edition suitable for your needs isnt easy. With hundreds of choices can distract you. Knowing whats bad and whats good can be something of a minefield. In this article, weve done the hard work for you.
Best marketing grewal 4th edition
1. M: Marketing Fourth Edition
Feature
Marketing textbookDescription
Note: This book is standalone book and doesn't include access code.Adding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.
With a new chapter on Social and Mobile Marketing, Grewal and Levy's M: Marketing continues to be among the most contemporary products for studying the principles of marketing today.
2. Marketing
Description
Grewal/Levy was designed for todays changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
3. Marketing by Grewal, Dhruv, Levy, Michael 4th edition (2013) Hardcover
4. M: Marketing with ConnectPlus 4th edition by Grewal, Dhruv, Levy, Michael (2014) Paperback
5. M: Marketing
Feature
this book was only used a few times and is in perfect condition. there is a small water stain on the top right of the cover. there is no writing in the book and the pages have no damage. the book is in excellent condition.Description
NOTE: Access code is not included with this book
Value-Added, Every Time. Grewal's value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketing is the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format that allows for easy classroom and assignment management. A robust suite of instructor resources and regularly updated Grewal/Levy author blog provide a steady stream of current, fresh ideas for the classroom.
Grewal/Levy's M: Marketing 5th edition is available through McGraw-Hill Connect, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following:
SmartBook - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content.Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises that challenge students to apply concepts and examine how firms analyze, create, deliver, communicate, and capture value. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome.
Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement.
The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.
Complete system requirements to use Connect can be found here.
6. Marketing - Standalone book
Feature
McGraw-Hill EducationDescription
NOTE: Access code is NOT INCLUDEDGrewal/Levy's Marketing was designed for todays social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and ethics integrated throughout, a robust suite of instructor resources, and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging.
Grewal Levy's Marketing is available through McGraw-Hill Connect, a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following:
SmartBook - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.
Access to your instructors homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course.
Progress dashboards that quickly show how you are performing on your assignments and tips for improvement.
The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.
Connect Marketings assignments provide instant feedback and span the introduction of course concepts to their application and beyond, including iSeeit! concept animations, video cases, case analyses, data analytics exercises, and more. Contact your learning technology representative for a matrix listing assignable assets by learning outcomes.
Complete system requirements to use Connect can be found here.