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Feature
Shrink-wrapped
Description
Promo points from around the original album campaign: DOOM is on the cover of WAX Poetics issue #31. Expect features coverage in Spin, URB and other main magazines and the civer of Hip Hop Connection. Consumer ads will run pre-street date announcing release of BORN LIKE THIS. Online support will include Pitchfork, AOL and Allhiphop among others. Email and broadcast outreach to DOOM and Dangerdoom socials totaling over 300k. DOOM features will run across various high traffic blogs. Web banner ads running across key high traffic sites announcing release date. Promo materials available are CD samplers, limited edition DOOM posters and face masks. The re-pressing will be announced across Lex, and Doom socials and on the Lex mailing list (Approx 20k subscribers)
